China’s No.1 Best-Selling Bird’s Nest Congee for Three Consecutive Years: How Does 12SUMMERS Lead the Industry?

A bowl of bird’s nest congee is often viewed by consumers as both a nourishing delicacy and a product surrounded by questions: Does it really contain bird’s nest? How much is actually included? Is it safe to consume? In recent years, as interest in health-conscious eating has continued to grow, bird’s nest and other wellness-focused foods have increasingly entered everyday life through convenient ready-to-eat formats. However, alongside the rapid growth of the category, challenges such as limited ingredient traceability, inconsistent quality standards, and unclear product claims have also emerged, making it difficult for consumers to make confident purchasing decisions.

Against this backdrop, how can consumer trust be rebuilt? As the No.1 best-selling bird’s nest congee brand in China for three consecutive years, 12SUMMERS has taken a different approach. By championing full supply chain transparency, the brand is helping to set a new benchmark for trust and accountability within the industry.

The bird’s nest industry has long faced a trust challenge, often rooted in the difficulty of tracing products back to their true origins. Under traditional sourcing models, many brands rely on intermediaries for raw material procurement, making it difficult to effectively verify origin, processing practices, and overall quality control. 12SUMMERS chose a different path—one that starts at the very beginning of the supply chain. By maintaining direct control from the bird house onward, the brand has built a stronger foundation for both quality and consumer trust.

Today, 12SUMMERS operates more than a dozen bird houses and two large-scale traceable bird’s nest factories in Indonesia, producing over 20 tons of traceable bird’s nest annually. The company has established a fully integrated management system covering every stage of the process—from nest harvesting, hand-cleaning, standardized shaping, sterilization and inspection, to weighing, digital recording, and traceability code assignment. This closed-loop system ensures both the natural purity of the raw material and complete traceability throughout the production journey. By implementing true source-level control, 12SUMMERS offers a strong response to longstanding industry concerns such as counterfeit traceability systems and improperly processed bird’s nest products, setting a higher standard for transparency and accountability across the category.

“Using Real Bird’s Nest, Using Only the Finest Bird’s Nest” is a promise that 12SUMMERS takes seriously across its product portfolio. Take the brand’s flagship Bird’s Nest Congee Series as an example. Every package clearly states the amount of traceable Indonesian bird’s nest contained in each bowl. Independent laboratory testing has also verified that the products contain no acesulfame potassium, no sucralose, no lutein colorants, and no artificial food additives, reflecting the brand’s commitment to clean-label nutrition. This approach—combining real ingredients with transparent labeling—stands in sharp contrast to products that merely market themselves with “bird’s nest flavor” while providing little clarity on actual bird’s nest content. By giving consumers clear information about what is inside every bowl, 12SUMMERS empowers them to make informed choices and enjoy their food with confidence and peace of mind.

The production process represents the second critical line of defense in ensuring the safety of 12SUMMERS Bird’s Nest Congee. In its self-built smart manufacturing facility in Xiamen, the brand has pioneered an industry-leading high-speed bowl production line, achieving over 90% automation coverage across ingredient dosing and manufacturing processes, with a daily capacity of up to 200,000 bowls. The facility operates under strict Class 100,000 GMP cleanroom standards and holds globally recognized certifications including BRC and FDA compliance. It is also equipped with a full-spectrum laboratory testing system covering every stage from raw materials to finished products, enabling true end-to-end standardized quality control—from ingredient feeding, blending, to final packaging.

At the same time, 12SUMMERS remains committed to integrating traditional craftsmanship with modern technology. The brand has developed 14 patented technologies, ensuring consistent high-quality output. For example, during the bird’s nest cooking process, a high-temperature spray sterilization technique is used. This not only ensures effective sterilization but also helps replicate the smooth, gelatinous texture and rich mouthfeel typically achieved through traditional slow simmering methods. In addition, all raw bird’s nest materials undergo manual impurity removal by professional technicians before entering the production line, without the use of chemical bleaching agents—effectively eliminating risks associated with improperly processed or chemically treated bird’s nest. These meticulous details directly address consumer concerns around additives and preservatives, reinforcing the brand’s commitment to clean, safe, and transparent food production.

Through upstream control of Indonesian bird houses, transparent product labeling, and standardized smart manufacturing, 12SUMMERS has established a fully transparent value chain model for bird’s nest congee. Like a lighthouse cutting through the fog of trust uncertainty, it demonstrates that a truly trustworthy bowl of bird’s nest congee must be built on visible origins, understandable standards, and transparent production processes.

Of course, rebuilding trust across an entire industry cannot be achieved overnight, nor by a single company alone. It requires more enterprises like 12SUMMERS to open their supply chains to public scrutiny and present product information with full transparency for consumer evaluation. It also calls for joint efforts from regulators, industry associations, and e-commerce platforms to continuously improve standards, strengthen supervision, and cleanse the market environment.

When every bird’s nest can be traced back to its origin, every bowl clearly declares its contents, and every production process can withstand scrutiny, the bird’s nest congee category—and the broader nutrition and wellness food industry—can truly move beyond its trust crisis and enter a new era of confident consumption. 12SUMMERS’ practice offers a clear and replicable pathway for the industry’s future development in this direction.