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About Us
十二夏天

About Us

A Professional Brand for Healthy Convenience Foods

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Brand Profile

12SUMMERS, founded by Kico in 2015, is a health-focused convenience food brand with ambitions spanning both domestic and global markets.
Guided by the mission of “Faster, Better, Cheaper,” the brand is committed to clean-label formulations and carefully selected high-quality ingredients sourced from around the world. By reimagining traditional, time-consuming cooking methods, 12SUMMERS delivers nutritious and delicious ready-to-eat solutions in a more convenient form—pioneering a new era of effortless healthy eating anytime, anywhere.
The brand offers a diverse portfolio of innovative products, including bird’s nest porridge, cereal cups, dessert series, fish maw soup, and seasonal gift sets. These products comprehensively cover key consumption occasions such as healthy meal replacements, daily nourishment, functional hydration, and festive gifting.
Today, 12SUMMERS has established a fully integrated omnichannel presence across both online and offline retail. It is a long-term partner of premium retail channels such as Sam’s Club and CR Vanguard, and has co-created innovative products with leading brands including OATLY, Fino, Unifon 999, and Sanrio.
With strong market performance, the brand has been certified by Frost & Sullivan as the “No.1 Ready-to-Eat Bird’s Nest Porridge Brand in China for Three Consecutive Years.”
Looking ahead, 12SUMMERS is committed to becoming a socially responsible consumer brand and a trusted choice for healthy eating across all age groups.

Brand Profile

12SUMMERS, founded by Kico in 2015, is a health-focused convenience food brand with ambitions spanning both domestic and global markets.
Guided by the mission of “Faster, Better, Cheaper,” the brand is committed to clean-label formulations and carefully selected high-quality ingredients sourced from around the world. By reimagining traditional, time-consuming cooking methods, 12SUMMERS delivers nutritious and delicious ready-to-eat solutions in a more convenient form—pioneering a new era of effortless healthy eating anytime, anywhere.
The brand offers a diverse portfolio of innovative products, including bird’s nest porridge, cereal cups, dessert series, fish maw soup, and seasonal gift sets. These products comprehensively cover key consumption occasions such as healthy meal replacements, daily nourishment, functional hydration, and festive gifting.
Today, 12SUMMERS has established a fully integrated omnichannel presence across both online and offline retail. It is a long-term partner of premium retail channels such as Sam’s Club and CR Vanguard, and has co-created innovative products with leading brands including OATLY, Fino, Unifon 999, and Sanrio.
With strong market performance, the brand has been certified by Frost & Sullivan as the “No.1 Ready-to-Eat Bird’s Nest Porridge Brand in China for Three Consecutive Years.”
Looking ahead, 12SUMMERS is committed to becoming a socially responsible consumer brand and a trusted choice for healthy eating across all age groups.

Brand Profile

12SUMMERS, founded by Kico in 2015, is a health-focused convenience food brand with ambitions spanning both domestic and global markets.
Guided by the mission of “Faster, Better, Cheaper,” the brand is committed to clean-label formulations and carefully selected high-quality ingredients sourced from around the world. By reimagining traditional, time-consuming cooking methods, 12SUMMERS delivers nutritious and delicious ready-to-eat solutions in a more convenient form—pioneering a new era of effortless healthy eating anytime, anywhere.
The brand offers a diverse portfolio of innovative products, including bird’s nest porridge, cereal cups, dessert series, fish maw soup, and seasonal gift sets. These products comprehensively cover key consumption occasions such as healthy meal replacements, daily nourishment, functional hydration, and festive gifting.
Today, 12SUMMERS has established a fully integrated omnichannel presence across both online and offline retail. It is a long-term partner of premium retail channels such as Sam’s Club and CR Vanguard, and has co-created innovative products with leading brands including OATLY, Fino, Unifon 999, and Sanrio.
With strong market performance, the brand has been certified by Frost & Sullivan as the “No.1 Ready-to-Eat Bird’s Nest Porridge Brand in China for Three Consecutive Years.”
Looking ahead, 12SUMMERS is committed to becoming a socially responsible consumer brand and a trusted choice for healthy eating across all age groups.

Brand Profile

12SUMMERS, founded by Kico in 2015, is a health-focused convenience food brand with ambitions spanning both domestic and global markets.
Guided by the mission of “Faster, Better, Cheaper,” the brand is committed to clean-label formulations and carefully selected high-quality ingredients sourced from around the world. By reimagining traditional, time-consuming cooking methods, 12SUMMERS delivers nutritious and delicious ready-to-eat solutions in a more convenient form—pioneering a new era of effortless healthy eating anytime, anywhere.
The brand offers a diverse portfolio of innovative products, including bird’s nest porridge, cereal cups, dessert series, fish maw soup, and seasonal gift sets. These products comprehensively cover key consumption occasions such as healthy meal replacements, daily nourishment, functional hydration, and festive gifting.
Today, 12SUMMERS has established a fully integrated omnichannel presence across both online and offline retail. It is a long-term partner of premium retail channels such as Sam’s Club and CR Vanguard, and has co-created innovative products with leading brands including OATLY, Fino, Unifon 999, and Sanrio.
With strong market performance, the brand has been certified by Frost & Sullivan as the “No.1 Ready-to-Eat Bird’s Nest Porridge Brand in China for Three Consecutive Years.”
Looking ahead, 12SUMMERS is committed to becoming a socially responsible consumer brand and a trusted choice for healthy eating across all age groups.

  • Market Leadership

    No.1 in Ready-to-Eat Bird’s Nest Porridge Sales in China for Three Consecutive Years*
    Pioneer of the Cereal Cup Category*
    *Based on the Market Certification issued by Frost & Sullivan.

  • Industrial Park&Smart Factory

    Industry-leading automated high-speed production lines (bowl, cup & bottle formats)
    100,000-class cleanroom production environment
    Certified under global food safety systems including BRC, FSSC 22000, and FDA standards

  • Supply Chain&Source Control

    Carefully selected premium ingredients from leading global origins
    Direct sourcing of bird’s nest from company-owned bird houses in Indonesia
    Establishing a safe, transparent, and health-focused food supply chain system

  • R&D Capabilities

    In-house R&D center established
    Supported by a leading food industry expert team, with nearly 1,000 formulations developed annually
    Board member institution of the School of Food Science and Technology, JiangNan University

Mission & Vision

Brand Mission
Brand Mission
Brand Mission

To make healthy eating more convenient, higher in quality, and more affordable for everyone.

Brand Positioning
Brand Positioning
Brand Positioning

To be a globally recognized expert in healthy convenience food.

Brand Vision
Brand Vision
Brand Vision

A purpose-driven consumer brand that promotes accessible healthy eating for all age groups and everyday lifestyles.

“Without adventurers, there is no new world.

When 12SUMMERS was founded in Bali,

Where it is summer all year round,

I want to bring the joy of summer to the world.”

Founder of 12SUMMERS, Kico

Brand Story

• Founded 12SUMMERS

• Founded 12SUMMERS

• Pioneered premium additive-free ready-to-eat bird’s nest porridge, achieving strong market success, and strategically positioned the brand within the healthy convenience food category.

• Pioneered premium additive-free ready-to-eat bird’s nest porridge, achieving strong market success, and strategically positioned the brand within the healthy convenience food category.

• Expanded into premium retail channels such as Sam’s Club, Tmall, and JD.com, maintaining No.1 position in the ready-to-eat bird’s nest porridge category.

• Expanded into premium retail channels such as Sam’s Club, Tmall, and JD.com, maintaining No.1 position in the ready-to-eat bird’s nest porridge category.

• Launched the industry’s first automated high-speed bowl production line.

• Launched the industry’s first automated high-speed bowl production line.

• Established the first traceability-enabled factory in Jakarta, Indonesia, enabling full supply chain traceability from harvest to sourcing.

• Established the first traceability-enabled factory in Jakarta, Indonesia, enabling full supply chain traceability from harvest to sourcing.

• Launched innovative product lines including Healthy Dessert Series, Fish Maw Soup, and Bird’s Nest Milk.

• Launched innovative product lines including Healthy Dessert Series, Fish Maw Soup, and Bird’s Nest Milk.

• Certified by Frost & Sullivan as the No.1 ready-to-eat bird’s nest porridge brand for three consecutive years. Established a second traceability-enabled factory in Semarang, Indonesia, and launched a new automated food industrial park in China.

• Certified by Frost & Sullivan as the No.1 ready-to-eat bird’s nest porridge brand for three consecutive years. Established a second traceability-enabled factory in Semarang, Indonesia, and launched a new automated food industrial park in China.

• Launched the cereal cup product series and was certified by CHC (ShangPu Group) as the pioneer of the cereal cup category for 12SUMMERS.

• Launched the cereal cup product series and was certified by CHC (ShangPu Group) as the pioneer of the cereal cup category for 12SUMMERS.
2015
2019
2021
2022
2023
2024
2025
2026
Integrated Industry Supply Chain

Integrated Industry Supply Chain

12SUMMERS has built a fully integrated supply chain system for healthy convenience foods,
spanning from premium ingredient sourcing to primary and advanced food processing.

Learn More

Brand Honors

Appointed as a board member institution of the 8th Board of the School of Food Science and Technology, Jiangnan University.

Awarded the “Annual Influential Brand in Healthy China” at the 4th China Big Health Food Industry Ecosystem Conference.

Appointed as a council member of the Bird’s Nest Market Professional Committee of the China Urban and Rural Trade Centers Federation.

Recognized as a Drafting Unit for the group standard “Specification on Business Behavior of Bird’s Nest.”

Recognized as a Drafting Unit for the group standard “Edible Bird’s Nest Porridge.”

Awarded the “2024 Annual Consumer Trust Brand” in the Belt and Road Bird’s Nest Industry Brand Ranking.

Appointed as a council member of the Guangdong Bird’s Nest Industry Association.

Appointed as a council member of the Bird’s Nest Market Professional Committee of the China Urban and Rural Trade Centers Federation.

Awarded the “SIAL China Annual Emerging Enterprise Award.”

Awarded the “Most Investment-Value Enterprise in China Food Capital Awards.”

  • Appointed as a board member institution of the 8th Board of the School of Food Science and Technology, Jiangnan University.
  • Awarded the “Annual Influential Brand in Healthy China” at the 4th China Big Health Food Industry Ecosystem Conference.
  • Appointed as a council member of the Bird’s Nest Market Professional Committee of the China Urban and Rural Trade Centers Federation.
  • Recognized as a Drafting Unit for the group standard “Specification on Business Behavior of Bird’s Nest.”
  • Recognized as a Drafting Unit for the group standard “Edible Bird’s Nest Porridge.”
  • Awarded the “2024 Annual Consumer Trust Brand” in the Belt and Road Bird’s Nest Industry Brand Ranking.
  • Appointed as a council member of the Guangdong Bird’s Nest Industry Association.
  • Appointed as a council member of the Bird’s Nest Market Professional Committee of the China Urban and Rural Trade Centers Federation.
  • Awarded the “SIAL China Annual Emerging Enterprise Award.”
  • Awarded the “Most Investment-Value Enterprise in China Food Capital Awards.”

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