Rooted in Xiamen, Connected Globally – 12SUMMERS Xiamen Food Industrial Park Officially Launches Production

The healthy ready-to-eat food sector has moved past pure traffic-driven competition and entered an era defined by comprehensive industrial strength. Against this backdrop, 12SUMMERS marks a landmark industrial milestone with the grand opening of its Xiamen Food Industrial Park.

On July 12, the 12SUMMERS Food Industrial Park held its official production launch ceremony in Xiamen, gathering nearly 200 industry partners and distinguished guests to witness this pivotal brand milestone. The park’s inauguration not only upgrades the brand’s production capacity layout but also underscores 12SUMMERS’ long-term strategic commitment to deepening its presence in the healthy ready-to-eat food space.

Construction of the industrial park kicked off in August 2025 and reached completion after nearly one year of development. Spanning over 50,000 square meters, the integrated facility unifies upstream supply chain consolidation, raw material preprocessing, R&D laboratories, automated production lines, precision quality inspection, and smart logistics. It builds a robust industrial foundation for consistent quality control, large-scale order fulfillment, and continuous product category innovation.

New Chapter of Production Launched, Strategic Capacity Upgrade Completed

The ceremony featured vibrant lion dances and celebratory salutes, as 12SUMMERS Co-Founders took the stage for the ribbon-cutting ritual, wishing the park prosperous production and sustained growth.

In his keynote speech, Kico, Founder of 12SUMMERS, reflected on the brand’s rapid growth over four years: from completing its first high-speed automated bowl production line in 2022 to the full completion of the Xiamen Food Industrial Park in 2026. He affirmed the brand’s core mission to build an internationally oriented enterprise, and expressed anticipation for joint progress with all industry partners.

Fang Hansen, Chairman of 12SUMMERS Manufacturing, shared heartfelt reflections on the park’s construction journey. Having overseen the project from initial blueprints and foundation laying through full completion, he witnessed the team’s relentless efforts to overcome challenges, refine every detail, and deliver the facility on schedule. He extended sincere gratitude to all construction teams and internal staff for their dedication.

Brand Partners Xin Xinyan and Gao Fei shared that every milestone of 12SUMMERS stems from the team’s endless product refinement, iterative testing, and fearless innovation. They stressed that food safety is an inviolable bottom line for the brand. Amid a marketing-focused industry landscape, 12SUMMERS remains grounded in deep consumer insight and meticulous product craftsmanship to honor every customer’s trust.

Following the opening ceremony, invited guests toured the brand exhibition hall and automated production workshops, gaining full visibility into the end-to-end manufacturing workflow from raw materials to finished goods.

A dedicated new product tasting zone was set up at the ceremony, showcasing multiple self-developed grain cups and nutritionally balanced desserts. The new offerings received overwhelmingly positive feedback from partners, who expressed high confidence in their market potential.

Dual Strengths in Quality Control & R&D to Craft Premium National Healthy Food

From an industry perspective, the park’s launch delivers far more than expanded production capacity—it shifts the core competitive focus of the brand to foundational manufacturing and research capabilities.

Founded in 2015, 12SUMMERS launched its initial premium bird’s nest nourishment products, establishing a reputation for genuine, high-quality ingredients through rigorous quality control standards. In 2019, the brand pivoted to focus exclusively on healthy ready-to-eat food. Rejecting the shortcut of asset-light OEM manufacturing, 12SUMMERS invested heavily in vertical industrial chain development, constructing domestically advanced high-speed automated bowl production lines to standardize manufacturing and accumulate expertise in large-scale independent production.

The new industrial park elevates these years of hands-on manufacturing experience into a fully integrated system of collaborative R&D and closed-loop quality assurance.

On quality control: The facility is equipped with high-precision production machinery and visual inspection systems, minimizing packaging sealing defects while boosting the accuracy of flawed product identification—laying a solid foundation for ultra-high quality standards and stable mass supply.

On research and development: The joint food laboratory co-built with Jiangnan University assembles a research team of professors and PhDs, providing technical backing for product iteration and category expansion. Just before the park’s launch, the inaugural "12SUMMERS Cup" Product Innovation Competition successfully concluded, generating multiple market-ready innovative formulas to inject fresh momentum into the brand’s product pipeline.

All upgrades in quality control and R&D ultimately translate to enhanced daily consumer experiences. Supported by the industrial park, 12SUMMERS will respond faster to shifting market demands, continuously expanding its product portfolio including bird’s nest congee, grain cups, fish maw soup, and bird’s nest beverages, bringing convenient, nutritious ready-to-eat food into more households.

Xiamen Intelligent Manufacturing Base to Drive Upgrading of the Food Industry

From building China’s leading high-speed automated bowl production lines to launching this state-of-the-art integrated food industrial park, 12SUMMERS consistently adheres to its brand mission: To deliver more convenient, higher-quality, and more affordable healthy food for all. The brand continues to deepen its upstream and downstream industrial chain layout.

The healthy ready-to-eat food space once relied on marketing concepts to capture market share, yet today sustainable long-term brand reputation hinges on industrial hard power. Asset-light business models face clear growth ceilings; only by securing independent control over quality, research, and production capacity can brands adapt to rising consumer expectations.

12SUMMERS chose to build a self-owned industrial park to complete its full industrial chain layout, trading heavy asset investment for core competitive advantages in the sector—and setting a benchmark for quality upgrading across the entire food industry.

Moving forward, 12SUMMERS will continue to refine product strength, stabilize global supply chain capacity, and expand its diversified healthy food lineup. Rooted in its intelligent manufacturing base in Xiamen, the brand will leverage full industrial chain capabilities to drive industry-wide quality transformation, fuel the upgrade of national healthy consumption, and forge steady progress amid the high-quality development wave of the global healthy food industry.